Enterprise SaaS Case Study
ISB Global
ISB Global is a B2B SaaS platform built for the circular economy — integrating and automating complex operations across waste, recycling, clean energy and environmental sectors.
Location
On-site, Remote
Services
UX/UI Design, Design Systems, Workshops, Native Mobile
Role
Principal Product Designer (2020–2022)
Background
The Story
ISB Global builds software for an industry most people never think about — the operational backbone of waste, recycling, clean energy and environmental services. I joined as Principal Product Designer to stand up a proper design function inside a long-established engineering-led business and to lead the end-to-end design of a new cloud-native platform and its companion mobile apps.
Contribution
What I Did
Research & workshops
Ran remote and in-person discovery workshops with operations teams, dispatchers, drivers and field crews across multiple geographies — translating a dense operational domain into problem statements product and engineering could actually build against.
0-to-1 platform design
Greenfield UX and UI for work order management, resource allocation, dispatch and reporting — the operational control plane that runs the business day-to-day.
Design system & team
Established the first design system, component library and usage guidelines, and built out an emerging design team — hiring, mentoring and embedding reviews, critique and research habits into delivery.
Native mobile
Shaped native iOS and Android app principles for field use — offline-first patterns, glanceable data, single-hand interactions and hardened states for the realities of in-vehicle and on-route usage.
Outcome
Takeaway
The platform shifted from an engineer-led product to one with a credible design practice sitting inside it — research-informed flows, a shared visual language, and confident decisions backed by actual users instead of opinion.
For me this was the project where complex-domain, data-heavy enterprise design became the thing I quietly specialise in. Not glamorous, but deeply satisfying when it works.