Fintech Case Study
Fintech KYC/AML
Zing.gg is an online payment platform that helps businesses accept payments online from various sales channels through a single API integration. It boasts cutting-edge Know Your Client (KYC) and Anti Money Laundering (AML) onboarding tools coupled with a merchant management suite.
Location
Remote
Services
Branding, Responsive Prototyping, UI Design
Role
Designer (3 months)
Background
The Story
Zing.gg rebranded from their previous company to launch a whole new technology package. I handled not only the rebranding of the new company but also wireframing of the new tools, followed by responsive prototyping and production UI designs for development handover.
Process
Strategy & Prototypes
I worked directly with the founder and lead developer. Together, through multiple remote workshops we mapped out the essential MVP workflow and additional phased feature releases. Video whiteboarding and sticky sessions were the core of these strategy meetings. From these exercises I was able to plot multiple wireframe revisions and ultimately a working click-through responsive prototype built in Axure.
UX Design
Onboarding
Smoothing the insecurity of merchant applicant onboarding was a major play in this project. Being a payment processor, requesting business financials and company details is necessary for the KYC/AML process. However, these details are often sensitive and can be a major drop-off point for new signups.
Baking in a progressive reward system throughout the stages of onboarding gave the signup user more insight into their projected rates as well as areas to improve on. This offered transparency and credibility along the journey. Stakeholder information, annual turnover and other sensitive details necessary for the approval process were requested behind an account login to provide a stronger feeling of data security for the potential applicant.
Desktop
High-fidelity completed UI designs for one of the stages along the onboarding process.
Mobile
The mobile viewpoint of the responsive prototype for the same onboarding stage.
Outcome
Problem & Solution
The founder had a vision of the perfect CRM for his business — a single custom platform that could be managed by a small operations team. Relying on spreadsheets and multiple third-party services simply wasn't scalable anymore.
Working closely with the bootstrapping team through successful remote workshops and team planning, I was able to present workflows as skeleton wireframes and then interactive prototypes. This process allowed everyone involved to participate in the design process and ultimately shaped the final production designs.