Case Study
Enterprise SaaS Platform
ISB Global is a B2B SaaS platform built for the circular economy, integrating and automating complex operations across waste, recycling, clean energy and environmental sectors.
Location
On-site, Remote
Services
UX/UI Design, Design Systems, Workshops, Native Mobile
Role
Principal Product Designer (2020-2022)
Background
The Story
ISB Global builds software for an industry most people never think about. The operational backbone of waste, recycling, clean energy and environmental services. I joined as Principal Product Designer to stand up a proper design function inside a long-established engineering-led business and to lead the end-to-end design of a new cloud-native platform and its companion mobile apps.
Contribution
What I Did
Research & workshops
Ran remote and in-person discovery workshops with operations teams, dispatchers, drivers and field crews across multiple geographies, translating a dense operational domain into problem statements product and engineering could actually build against.
0-to-1 platform design
Greenfield UX and UI for work order management, resource allocation, dispatch and reporting. The operational control plane that runs the business day-to-day.
Design system & team
Established the first design system, component library and usage guidelines, and built out an emerging design team. Hiring, mentoring and embedding reviews, critique and research habits into delivery.
Native mobile
Shaped native iOS and Android app principles for field use. Offline-first patterns, glanceable data, single-hand interactions and hardened states for the realities of in-vehicle and on-route usage.
Outcome
Takeaway
The platform shifted from an engineer-led product to one with a credible design practice sitting inside it. Research-informed flows, a shared visual language and confident decisions backed by actual users instead of opinion.
For me this was the project where complex-domain, data-heavy enterprise design became the thing I quietly specialise in. Not glamorous, but deeply satisfying when it works.