Data & AI · Compliance
Gravicus / Osprey
2018 - 2019
Five product surfaces. SAR, DPIA, Dashboard, Privacy, BackOffice. ML and NLP for enterprise data.
The full record
2005 to present
Four hundred plus projects.
Still counting.
The full body of work, end to end. Studio, agency, enterprise, fintech, Web3 and AI. Real projects, real clients, every one named.
2005→
First case on record
400+
Projects on record
20
Years shipping
5
Distinct career eras
01/
2005 - 2009 · The studio years
Learning the craft at the keyboard.
177 projects on disk across five years. Mostly client services from a small studio I ran. Branding, identity, microsites, banners, posters. Working with whoever would pay.
This is where the muscle memory got built. Thirty plus jobs a year, five years straight. You learn what holds up at small sizes, what a developer can actually build, what a client actually means when they say "make it pop".
snyx.com 2005
Gareth Emery 2006
Squareflo 2007
Yogen Früz 2008
DealerPeak 2008
Bluewolf 2009
41media 2009
PTS Recordings 2009
JuliaBlue 2005
Hammered 2005
SwiftBeats 2005
+ 166 more 2005-09
02/
2010 - 2014 · Agency era
Big platforms, big festivals, bigger brands.
The years where the studio matured. AlertPay was a real payment processor with millions of merchants. Gareth Emery filled stadiums. Summer Break with Snoop Dog was a festival with a thousands of people through the gates.
The era where design systems started to make sense, before the language existed. Repeated client engagements where you couldn't redesign the wheel each time. The shape of "product design" started to form here.
AlertPay 2010
KarmaClub 2010
betED 2011
GunUp 2011
HyperX Media 2011-12
Espro 2011
Capital IT 2012
Briefed 2012
Bassfest 2013
CodePoint 2013
Ace Motorsports 2014
+ 93 more 2010-14
03/
2017 · The enterprise pivot
From studio to scale.
The transition year. Took the studio brain into client services at scale. Toptal as a connector to global product teams. Deloitte for the first taste of enterprise consulting.
Where the title "product designer" starts to fit. The work is no longer just a deliverable. It is part of a delivery chain with PMs, engineers, analytics, compliance and exec sign-off.
Deloitte 2017
Toptal 2017
SmartCommerce 2017
Superseed 2017
DataIdols 2017
Cancall 2017
Salefresk 2017
SmartMeeter 2017
Smartly 2017
Rubble.tech 2017
Meetr 2017
+ 8 more 2017
04/
2018 - 2019 · Senior product years
Real surface, real complexity.
The senior years. Oracle Marketing CX got serious. Gravicus took shape as Osprey, a compliance product with five surfaces. Healum, Plural.ai, LiveTree all came through this period.
The work shifted from "design something" to "design a thing that fits the system, fits the data and fits the people who will operate it for the next ten years".
Enterprise SaaS
Oracle Marketing CX
2016 - 2018
Project Jive. Eight content pillars, multi document revisions, mailer packages, walkthroughs.
Scale-up roster
2019 product book
2019
23 concurrent engagements. Healum, Plural.ai, LiveTree, EnterpriseNation, Influuq.
05/
2020 - Present · Modern practice
Fintech, Web3, AI and now property.
The current era. ISB Global was 21 months across seven modules. Chainalysis on Reactor. Tessian for email security. Titanbay for private markets. Edgefolio for fund platforms. ArchCo right now for property management with AI embedded in the operations layer.
The thread through all of it is the same. Find the messy bit. Workshop it. Reframe it. Ship something usable. Repeat.
Principal · 0-to-1 · B2B SaaS
ISB Global
2020 - 2022
Seven product modules. Routelogix, Hauling, Pricing, BP360, BackOffice, Material Master, CRM.
Fintech · Private markets
Titanbay
2022 - 2023
Private markets investment platform. Portfolio construction, KYC onboarding, financial modelling.
Fintech · Fund platforms
Edgefolio
2024
B2B scale up for cap intro and fund marketing. Manager dashboard, service mapping, invested funds views.
Fintech · Compliance
Zing.gg
2019 - 2020
Payments platform with KYC and AML in a single API. Service map, agent back office.
HR Tech · Staffing
Elevate
2019 - 2020
Contingent workforce platform. Talent pools, AI sourcing and candidate matching.
Current · Property + AI
ArchCo
2025 - Present
UX Lead. Customer Portal, CAFM, Projects, Governance. AI embedded in the operational layer.
Tessian 2020
RightsDD 2020
Plural.ai 2020
Healum 2020
Globant 2022
Passionfruit 2025
AceRace 2022
+ ongoing roster
Coda
Just getting
Just getting
warmed up.
Every project named, every craft decision earned. If you have something messy that needs real attention end to end, let's talk.