ISB Global,
seven modules,
one operating system.
A B2B SaaS platform built for the circular economy. Integrating and automating complex operations across waste, recycling, clean energy and environmental sectors. Twenty one months as Principal Product Designer. Seven modules. One pattern library. A team built from scratch.
Role
Principal Product Designer
When
2020 - 2022
Modules
Routelogix · Hauling · Pricing · BP360 · BackOffice · Material Master · CRM
Geo
UK, North America, EU, India
Background
ISB Global runs the operations of companies in waste management, recycling, clean energy and environmental services. Sectors that move trucks, handle materials, dispatch crews, bill commercial customers and report to regulators. The legacy systems were a patchwork. The clients were ready to consolidate. ISB needed to build the consolidated platform.
I joined as the first design hire. Twenty one months as Principal Product Designer. Set the bar, set the team, set the system. Shipped product across seven distinct modules covering the core of the operational stack.
Contribution
Research & workshops
Ran remote and in person discovery workshops with ops teams, dispatchers, drivers and field crews across multiple geographies.
0 to 1 platform design
Greenfield UX and UI for work order management, resource allocation, dispatch and reporting. The operational control plane.
Design system & team
Established the first design system, component library and usage guidelines. Built out an emerging design team.
Native mobile
Shaped native iOS and Android app principles for field use. Offline first patterns, glanceable data, single hand interactions.
Workshops and mobile · driver and field use patterns
Work order, dispatch and reporting · the operational control plane
Takeaway
Twenty one months. Seven modules shipped. A pattern library that survived three handovers and the design team that took over after I left. Customers consolidated their stack onto the platform. Field crews used the mobile apps in rain and on shift.
The thing I'm proudest of isn't the modules. It's that two of the designers I hired and mentored are now leading product design at other companies. That's the actual measure of a principal role.