Work/Case 05 of 05
B2B SaaS · Circular Economy

ISB Global, seven modules, one operating system.

Twenty one months as the first design hire, seven modules shipped and a design team built from scratch.

Role

Principal Product Designer

When

2020 - 2022

Modules

Routelogix · Hauling · Pricing · BP360 · BackOffice · Material Master · CRM

Geo

UK, North America, EU, India

ISB Global operations platform
01

Background

Companies moving trucks and materials across waste, recycling, clean energy and environmental services ran on a patchwork of legacy systems and wanted one platform. I joined ISB Global as the first design hire to build it.

02

Contribution

Research & workshops

Remote and in person workshops with dispatchers, drivers and field crews.

0 to 1 platform design

Greenfield UX and UI for work orders, dispatch, allocation and reporting.

Design system & team

The first design system and component library, then a team to run them.

Native mobile

Offline first, glanceable, single hand principles for the iOS and Android field apps.

"Design for the driver at 6am in the rain, then make sure ops can still run their reports." That was the bar for every module. Team principle
ISB Global mobile and workshops

Workshops and mobile · driver and field use patterns

ISB Global work order management

Work order, dispatch and reporting · the operational control plane

03

Takeaway

7
Modules shipped greenfield
21mo
Principal, hire to handover
4
Countries of operational coverage
+22%
YoY operational efficiency

Customers consolidated onto the platform and the pattern library survived three handovers.

I'm proudest that two designers I hired and mentored now lead product design at other companies.

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